The online environment is ever changing. DMS provides services to help you navigate changes while your team focuses on your core business.
This year will bring new online marketing challenges and an increased importance in PR as Social Media continues to reshape how business handles Brand Management. Areas your company may wish to be looking at entering include: Advertising promotions, bar-coded coupons, QR codes, Interactive design tools, social sharing, rich product visualization (e.g., zoom, 360 spin, color-swatching, alternative images), mobile app, check-in rewards, mobile optimized websites, location-based marketing, catalogs optimized for mobile and videos -- live streaming and/or progressive downloads.
In addition to keeping up with the mobile and online tool advancements, one of the most misunderstood elements of bringing a
business online continues to be the importance of a clean and functional Website
design. Good design sets a site apart from the search clutter. Divergent Marketing Solutions (DMS) specializes in proper
Website design for small to medium size companies.
While our focus is on good organic design, we also help navigate through Social Media channels and ever increasing Directory confusion. DMS focuses on
understanding your unique demographic, creating strong on and off page
meta content, and developing harmonious marketing packages that fit
your business needs. We understand and apply the
latest organic search engine optimization methods using only approved marketing methods.
For more information about our services, see below, or contact us directly.
DMS Specialties include: Development of marketing plans, integration of corporate silos, organic SEO, industrial B-to-B marketing, Golf/Sports Marketing
What is SEO? SEO
is a marketing strategy used to increase a Website's relevance by working
with organic--also known as algorithmic--patterns used by key search engines such as
Google, MSN and Yahoo. We provide guidance on optimizing your Website's coding, architecture, and
on-page content in order to increases good search engine indexing and end-user enjoyment. Why is SEO important? A
successful Web site considers so much more than aesthetics. Quality
research consisting of careful analysis of consumer needs and wants,
combined with strategic execution, are critical in building a high
performance website. Sites built without proper SEO are the equivalent
of a production car. SEO takes that production car and turns it into a
high performance race vehicle.
Collaborationis a vital part of our partnership. DMS relies on your input to fuel our process and since you know your business
best, DMS will turn to you throughout the project to tell us what works
and what doesn't work when considering your target audience. DMS will
help guide you through the SEO process providing the clarity needed to
achieve the greatest results for your business.
DMS works with you through the five key optimization stages: 1. Keyword research and strategy 2. Site structure and navigation 3. Content development 4. Link building 5. Monitoring
part of the program. DMS understands small and medium size business
constraints and take your input and refine, expand, or change course as
There are four stages within a project life cycle: Discovery, Conceptualization, Implementation, and Execution.
We help you keep an eye on business down the road. Once
your Web site is optimized, proper tracking programs will be in place
to continually monitor key analytics and keep your business on target.
We can provide you with vital feedback on who is coming to your site
and what terms they are using there.